Creative Design & Production
It is very important to understand the purpose and what we would like to achieve even before starting to create the website. We would like to discuss and understand the client’s needs.
There are few important factors to consider starting from the basic elements used to call to action.
- Basic elements – Static or Dynamic
- Look & Feel – Responsive or Adaptive
- Purpose of the website – Personal, Business, Corporate, E commerce, Business Directory, Job board, Faq, Knowledge base, Non profit, Religious, Online Communities / forum, Coupons, Photography, Institutions (Schools & colleges)
- Landing Pages
- Social Media Design
- E-Newsletter Design and Development
- Explainer and animated video Production
- Mobile Apps
- Content Writing – Content for your products/website
There are so many options available to customize one’s experience. We offer a wide variety of solutions to give functionality to the website for example collecting reviews, distributing newsletters, creating mobile applications, specialized photography, videos, mobile applications and engaging and fresh content for your products/website.
- Logo Design
- Image Selection
- Theme Design
A great mix of design helps to capture and maximise the attention span of the clients and users. With the shortening of time spend by the user or customer, graphic design has become an integral part to communicate the key and important messages.
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- Targeted Marketing to the customer
- Increase your Brand awareness
- Easily Shareable source
- Get Measurable Results
- Cost Effective
Search engine optimization, is a valuable and necessary task when trying to make a decision of whether or not it’s the right fit for you and your business.We find that this time also allows for you to get a better understanding of what the ideal prospect looks like. We then take this information and begin researching the search habits of prospects like the ones you’ve described and develop an SEO strategy that will attract those types of visitors to your website.
- Understanding the prospect
- Knowledge Of Your Industry And Competition
- Increased Visibility In Search Engines
- Highly Qualified Traffic Reaching Your Website
Search engine marketing is the Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines. Many search engines offer ways for individuals or businesses to purchase ads, which typically appear above or to the right of the content on the search result pages. Typically, the higher the fee one offers to pay for an ad, the higher the ad will appear on the page, depending upon how much competition there is to appear on that page
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
- Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
- Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
- Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
- Audience Selection on the basis of product page visited
- Based on visiting a certain page of your checkout process
- Even based on not visiting a certain page.
- Time on site
- Geographic targeting
- Number of pages visited
- Demographic targeting
We understand that marketing efforts are not going to help regardless of the tactics and techniques we use without proper usage of the content in our marketing effort.Creating a beautiful and well connected content is the key of making the lifetime impression and connection with the customer.
- Targeted Audience
- Narrating a Story
- Providing Value Proposition
- Creating A dialogue
- Increase profits
Depending on your business and industry, a well-designed social media marketing strategy can expose your brand to new customers, engage current customers, and also drive traffic to your website.
- Selecting the correct social platform for promotion
- Choosing correct Demographics
- Skillfully adopting the content to engage and involve prospects and current users
- Execute the plan
- Constant measuring of the plan and tweek accordingly
Brand Strategy working on it...stay tuned!
As your business grows, your audiences increase. You need to know how to adjust your communication plan to satisfy audiences. To do this, you must perform a communications audit in order to assess your communication practices.
Our communication plan defines the approach that a program will use to communicate with audiences . It helps ensure systematic information sharing and two-way communication.
A creativity audit is used to provide a sound assessment into a business or organisation’s “health” in terms of its creativity and innovation. The creativity audit is a fact-finding analysis, interpretation and reporting activity, which includes a study of strategy, structure and communication flow.
Through our consulting program, we spend time getting to know our clients, what you are looking and where you are planning to go. It helps grow your business .
We provide solution with creative idea which will help our client to attract more customer creatively.
Everyone wants to own a website that conclusively engages, serves and meets their customers and web users’ needs. This includes competitors, who are definitely drooling for a slice of the cake. One secret to any business is to comprehensively understand the competition. learn from them to improve on your products and services. The same translates to content auditing, which should stretch to auditing your site against the competitors’, earning you a chance to weigh the content’s effectiveness and identify any gaps and technical flaws.
Whether you’re a blogger, digital marketer, public speaker or online entrepreneur, knowing who your competitors are and what they are offering will give you a competitive edge.
It will help you to target the right markets and attract qualified customers for your products and services. Just like Starbucks, you can find out who you’re competing with and how to bulletproof your online business.
The art of positioning your brand online is built from what you know to be true about your customer. You want your brand to stand out to your target audience through differentiating your brand from competitors. Your company needs to find ways to emotionally connect with your target audience, stay focused and make your service relevant in order to be front-runner in the market place
- Determine how your brand is currently positioning itself.
- Identify your direct competitors.
- Understand how each competitor is positioning their brand.
- Compare your positioning to your competitors to identify your Unique Selling Point(USP).
We are focused on the business of building brands. We aim to partner with you to help build your business while we manage and control your brand. Through our consulting program, we spend time getting to know our clients, what you are wanting and where you are planning to go.
Creativity, especially. At its most basic, creativity is about the act of making, so naturally, creativity cannot be completely eclipsed by utility. That would make no sense. What do we make things for? Even if the things we make don’t have a specific use, there is always a purpose for the making itself.
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.
It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
We offer wide variety of purposeful mixture of digital marketing and traditional way of marketing.